The event that brings together the main online stores, with promotions and discounts, reflects the growth of electronic commerce in the country.
The turnover of the Hot Sale 2022 exceeds $1,873 million averaging the second day of sales, 94% more than at this point in the 2021 edition of this action promoted by the Argentine Chamber of Electronic Commerce (CACE), industry sources reported on Tuesday.
Meanwhile, 515,432 items were sold (at an average of 69 per minute), they specified from the Tiendanube site. Of all sales, in 72% of cases the most chosen delivery method is home delivery (54% with the free delivery option) and 28% of consumers chose the option of picking up their purchases at a point of sale. physical sale or pick-up point of the business.
Among the star products and segments are clothing (chinstraps, t-shirts and sweaters), health and beauty (facial creams and masks, hair care and makeup products), food and beverages (frozen fish, vegan foods and diet products) and electronics and technology (smart whatches, cell phone chargers and headphones).
Meanwhile, the Mercado Libre platform reported that on the first day of the Hot Sale it reached a historical sales record exceeding one million operations carried out, which represented an increase of 21% compared to the first day of the previous edition.