The Córdoba Chamber of Commerce released the results of the Commercial Observatory on sales for the month of May, carried out by the consulting firm Perspectivas Sociales. According to the report, 61% of the merchants surveyed failed to achieve the expected level of sales.

Large businesses and those that are part of a chain of stores (mainly through franchises) are the ones that have sales that best meet their expectations month after month. The average ticket in May was $6,905. Regarding the price policy, 84% of the merchants declared having increased them, detailed the CCC.

The results, linked to year-on-year sales, show a drop of 7.01% in sales in units in relation to the same month of the previous year and a drop in profitability of 10% in the mentioned period. Compared to the month of April, the evolution in sales levels shows a contraction of 6% in units sold. Meanwhile, profitability reflects a drop of 9.1%.

In turn, the report reflects, according to the item, how consumption varied in Cordoba businesses:

  • -CLOTHING: the drop in sales in units was 4% month-on-month and 5% in relation to the previous year. The average ticket was around $6,622. Women’s clothing is the one that shows the greatest contractions, men’s clothing remains stable and the sale of children’s and sportswear has grown compared to the previous year.
  • -FASHION ACCESSORIES: with a large slowdown in the fall, sales fell by 2% month-on-month and 8% year-on-year. The average ticket went down and was $1,600.
  • -DECO / HOME: the year-on-year comparison shows growing retractions: in May, the fall in this sense was 20% and 5% month-on-month. The average ticket was around $9,800.
  • -AESTHETICS AND PERSONAL CARE: Sales fell 6% compared to the previous month and 8% compared to 2021. The average ticket was $6,425.

Source: Córdoba Chamber of Commerce