For the first time in eleven years, the Netflix streaming platform is facing a drop in its number of users. This is mainly due to the appearance of other rivals such as HBO Max, Star Plus, Amazon Prime, among others. In this way, they study the option of minimizing users sharing their passwords as well as including advertising in their services.

These changes are intended to help Netflix recover its collection, which was affected during the pandemic especially. In turn, they seek to lift the audience that has been falling for a couple of years.