This Thursday, the sales foundation launched a testicular cancer prevention campaign from his program cancer awarenessand they chose an innovative slogan to promote it during Easter: “Take care of your eggs.”
Taking advantage of Holy Week, they decided to play on the pun with the famous chocolate egg and the need to take care of the testicles and talk about self-examination as the first step for the detection and timely treatment of the disease.
The campaign includes: a little cardboard box with a design with bunnies, which contains two eggs that look like chocolate but are made of latex and that, instead of being filled with candies or surprises, are palpable.
In addition, it comes with instructions that detail the step by step to be able to perform a testicle self-examination and detect any anomaly that warrants a medical consultation on time. It also comes with a code QR with additional information needed about testicular cancer.
According to statistics provided by the American Cancer Society (AMC), It usually affects men of average age. 33 years old. However, 6% of cases occur in children and adolescents, and 8% in people over 55 years of age.
“Everyone was inevitably going to be talking about eggs. From that we created these particularly didactic and disruptive eggs”, said Ariel Abadi, Creative Director General of DO.
The executive director of Fundación SALES, Arturo Prins, explained: “Self-examination consists of palpate the testicles to check that there is no swelling O well that do not present lumps or nodules. With this simple check-up, which must be done regularly, possible complications can be detected early. Of course, a doctor should then be consulted to confirm the suspicion or verify if it is another condition, such as a varicocele, which also manifests itself with some of these characteristics.
What are the symptoms?
- Appearance of a lump or enlargement in either testicle
- The feeling of heaviness in the scrotum
- Dull pain in the abdomen or groin
- Sudden buildup of fluid in the scrotum
- Pain or discomfort in one testicle or scrotum
- Enlargement or tenderness in the breasts and back pain.