According to a triple impact study carried out by the Contemporary Culture Institute, the holding of the event created 5,600 direct jobs. To this figure must be added indirect jobs within the festival, and entrepreneurs and independents, as well as other indirect agents, which have an impact on services and businesses in the region. A general estimate exceeds 10,000 people with activity.
HOW WERE THE NUMBERS?
- The 6 stages presented 109 proposals, with more artists from other countries and 32.2% women on stage.
- The festival had 24.4% of attendees who came with their parents or children.
- Of the attendees, the majority group (37%) said they were university students, together with those who said they were studying that level (67%). 50% work and 20% only study while 27% do both.
- Just over 50% attended for the first time and almost 80% of the cases bought a two-day pass.
- Almost 70% of the attendees went to the festival for the experience itself, beyond the grid and any particular artist.
HOW WAS TOURISM EXPERIENCED?
The conformation of the public indicated that 60% came from outside Córdoba. 30% from Buenos Aires, Santa Fe, 15%, while the Capital of Córdoba contributed just over 20%. Some 28,000 people vacationed on this date and in the area to take advantage of the festival and, of the total economic impact, close to 3,000 million joined the tourism sector, one of the industries with the greatest social impact and least environmental cost.
- Just over 70% spent one or more nights to attend. 40% did it for 3 nights and 35% took the opportunity to vacation and stay longer. Houses and cabins housed 40%.
- The private car was the most chosen to get to the festival with almost 70%, the bus almost 30% and by plane 4.4%.
- Waste management: 70m3 of recyclables per day, 300lt of organics per day. A percentage of 50% of the waste was recovered and some beds of compostable organic material were formed to return nutrients to the land of the property.
- School Festival: through the Contemporary Culture Institute, 3 training sessions were held (Photography, Gastronomy and Production). With limited space of 105 students and 12 teachers. In addition, 50 ICC students in the paid internship program (production, gastronomy and the Triple Impact Study).
- The health area brought together: 7 full ambulances, 3 field hospitals, 1 mobile hospital with an operating room, 13 Red Cross posts and 26 lifeguards.
- 96% of the attendees stated that they had not suffered robberies, assaults, harassment or discrimination within the property.
- Almost 90% were informed about the details of the festival through social networks. Only 2.5% did so through the media.
The triple impact study was carried out by teachers and people who took training proposals aimed at cultural management and entertainment studies, with the participation of dissidents, reaffirming a methodology that, together with the Ministry of Culture, aims to be a scientific contribution for festival measurements. . It included research tasks and interviews with actors in the sector and the production chain, as well as integration of resources with the Ministry of Public Services and the company. ECOLINK.