The search engine most used by Internet users in the world seeks to improve its system by incorporating new artificial intelligence that helps users find what they want. Although from the company they assure that improvements can already be seen in their search engine in terms of the accuracy of the answers, in recent times they have also focused on optimizing the Google Search and News sections.

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Google Search developers have been working on a new language model called Multitask Unified Model (MUM) based on artificial intelligence for some time. With this system, Mountain Viewers expect their consumers to get a solution to their questions immediately.

AI models also help systems understand when a featured snippet may not be the most useful way to present information.