The WhatsApp platform has a business application called WhatsApp Business. Currently one of the most used tools by companies to contact their customers: 175 million people exchange messages with a WhatsApp Business account daily around the world.

Whatsapp Business makes it easy for small businesses to interact with customers by providing you with tools that allow you to automate, triage, and quickly respond to messages.

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Exclusive features of WhatsApp Business:

When customers look at your WhatsApp Business profile, they can see the following information:

business category

opening hours

business address

Link to your website

Catalog of articles.

Additional options for chats with other people:

Labels: You can label the chats to keep them organized

Greeting message: Every time someone sends you a text to your WhatsApp Business account for the first time, or after 14 days without contact, they will receive a welcome text that you can customize.

Quick answers: You can create a series of frequently asked questions with automatic answers, for when you notice that many clients always ask you the same thing.

Away message: Allows you to set up an automatic away message to notify users that you are not available and that you will contact them when you return.