The digital event of discounts and promotions CyberMonday registered on this first day an average discount of 27% among the more than a thousand participating brands and a growth in sales compared to last year. The offers began at 0 am on Monday and will run until Wednesday.
Organized by the Argentine Chamber of Electronic Commerce (CACE), the event has in this tenth edition more than 1,000 participating brands in twelve categories, of which 149 are companies that join for the first time.
According to information from CACE, CyberMonday 2022 presents an average discount of 27% and the outstanding categories are: services (72%); furniture, home and deco (34%); babies and children (30%); food and beverages (30%); cosmetics and beauty (29%); sports and fitness (26%); clothing and footwear (25%); automotive (25%); electro and techno (22%); and travel (18%).
84% of product searches are made from mobile devices and the top 5 most searched products are slippers, air conditioners, refrigerators, cell phones and televisions, the chamber said.
The Tiendanube platform, which has 45,000 stores throughout the country, indicated that the top 5 average ticket nationwide is made up of Santa Fe, with an average ticket of $17,355, Corrientes $16,770, San Luis $15,515, Santa Cruz $15,197 and Salta. $14,823.
🎉 STARTED #CYBERMONDAY! 🎉
And our teams are working hard to make the event 10 points! 💯How is your store? If you followed our tips, surely you have everything under control! 😉#eCommerce #CyberMonday2022 #somosCACE #Online sales #digitalbusiness pic.twitter.com/yF6MJAfl2z
— CACE (@cacearg) October 31, 2022