This Monday was not another day at the Estudiantes stadium, it witnessed a historic event, during Pincha’s 1-0 victory over Unión, it was the return of beer marketing after 24 years.
What does need to be clarified is that it is a 0.0% variety Quilmes beer, that is, without alcohol.
What the brand wants is to add it to other matches in the Argentine League, it already has agreements with Arsenal, Huracán, Vélez and Tigre and is looking for Boca and River to join.
“Quilmes has a very strong bond with soccer and has always been an active part of this popular sport,” said Pepe Sayús, brand director. It should be noted that in Argentine soccer the sale of alcoholic beverages is prohibited, which is why this variety helps to give yourself a taste while watching a match.